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China excavator future development and sales strategy
Nearly ten years, Chinese engineering machinery market with amazing speed of development, from the beginning of the second half of 2011, China engineering machinery industry in the macro-control and the impact of excess production capacity, the overall experience great adjustments, 2012, industry into a period of slow growth in 2013,has not changed significantly, the overall industry recovery is relatively weak. The excavator as an example,according to my Valley network understanding, China excavator production enterprises planning an annual production capacity of about about 600000, but 8 months before the 2013 China's excavator sales totaled 83500 units, compared with the same period in 2012 10%, expected full year 2013 sales fell 5%, annual sales amount ofexcavator market forecast to 2015 is 150000 left and right. Engineering machinery industry overcapacity, blind expansion, capital market jitters, which suffered many investor confidence,but also brings great influenceto the excavator parts suppliers(bucket teeth,adapter,sidecutter,cast),the currentsituation is not optimistic.,but also bring sgreat influenceto the excavator partssuppliers(bucket teeth,adapter,sidecutter,cast),the currentsituation is not optimistic.
